Sales Funnel Series: Retention

Sales Funnel Series: Retention

Improving Patient Retention and Recall According to research, keeping existing patients coming back is almost 10 times less expensive than attracting new ones. Thus, an effective patient recall system is one of the most important components to the overall success of...
Sales Funnel Series: Follow-Up

Sales Funnel Series: Follow-Up

Improving Lead Follow-up and Conversion Just because a prospect doesn’t call back or schedule surgery immediately doesn’t mean you should hang up your hat just yet. Studies show that offices that followed up at least 3 times with leads had a 45% higher conversion rate...
Sales Funnel Series: Consultation

Sales Funnel Series: Consultation

Improving the Patient’s Consultation Experience Never underestimate the value of a professional and pleasant first impression. From interactions with your staff to appointment wait times, the patient’s initial impression and experience at their consultation is a...
Sales Funnel Series: Lead Nurturing

Sales Funnel Series: Lead Nurturing

Closing the Sale With Effective Lead Nurturing Just because a lead isn’t ready to schedule an appointment right now doesn’t mean they won’t be ready in the future. Every prospect that has shown interest in your services has a need – and that need is unlikely to go...
Sales Funnel Series: First Contact

Sales Funnel Series: First Contact

Making a Great First Impression First impressions are key, and a prospect’s initial opinion of your practice is really a critical moment. The experience they have with the first representative they speak with will unconsciously shape their overall view of your...
Sales Funnel Series: Lead Response

Sales Funnel Series: Lead Response

Why Does Lead Response Time Matter? Once a lead does reach out to your practice, it’s up to front desk staff to ensure the lead continues to move on down the funnel to their final destination. Response time is perhaps the most powerful determiner of successful contact...
Sales Funnel Series: Marketing Strategy

Sales Funnel Series: Marketing Strategy

Generating High-Quality Leads Every sales funnel starts with awareness – and how do leads become aware of your practice? Through your marketing. The advertising channels and campaigns that are responsible for drawing leads into the top layer of your funnel are known...
The Medical Practice Sales Funnel Series

The Medical Practice Sales Funnel Series

Getting Familiar with Your Sales Pipeline Stages What is a Sales Funnel? Your sales funnel, or conversion funnel, is the path that a lead (prospective patient) takes through the buying process that ultimately results in a conversion (paying patient). The shape...
Analysis of RealSelf & MyMedLeads Statistics

Analysis of RealSelf & MyMedLeads Statistics

Realself Conversion Rate Statistics for 2018 Conversion rate is one of the most important marketing metrics to look at when evaluating the overall health of your sales pipeline. Conversion rate, as it relates to our purposes, represents the number of “contacts” that...