by Tuesday Wilson | Feb 11, 2020 | Automation, Email, Marketing
7 Steps to Help You Create More Effective Lead Nurturing Campaigns Many practices have found that marketing automation is the key to their success in gaining and retaining patients. After you plan and implement different personas, you can develop marketing strategies...
by Tuesday Wilson | Jan 27, 2020 | Marketing
Have you heard the phrase “you have to spend money to make money”? When it comes to growing your practice, that’s more accurate than ever. That’s because today’s landscape offers more options for cosmetic surgery, and patients and consumers are more inundated with...
by Tuesday Wilson | Jan 22, 2020 | Best Practices, Conversion Tips
If you hear the word “marketing” and think only of activities designed to acquire new patients, chances are you’re leaving some opportunities on the table. In most cases, retaining current patients is less costly than obtaining new ones. Creating programs around...
by Tuesday Wilson | Jan 16, 2020 | Automation, Best Practices
Patient loyalty stems from patient satisfaction. It’s essential that your practice prioritize making adequate time for the people who come in to see providers. The problem is there tends to be a shortage of hours in the day. There is simply not enough time to properly...
by Tuesday Wilson | Dec 18, 2019 | Conversion Tips
December is a time for looking back on the past year and taking stock of what did and didn’t work. We use this information to guide our decision-making process of how we want the next year to look. How can we set the right goals that will get us more of the things and...
by Tuesday Wilson | Dec 17, 2019 | Conversion Tips
Yesterday, we focused on the importance of creating positive first impressions for new potential patients. In today’s post, we’re taking a deeper dive into how you can keep the momentum going by creating valuable content for your prospects and implementing campaign...
by Tuesday Wilson | Dec 16, 2019 | Conversion Tips
Today we’re kicking off our series on making 2020 the most profitable year yet for your practice. With the New Year right around the corner, we’re also taking a look at this endeavor through the lens of finding more value and purpose in the work that you do for your...
by Tuesday Wilson | Dec 15, 2019 | Conversion Tips
It’s hard to believe that we are already in the last month of 2019. It’s even harder to wrap our heads around the fact that it’s the last month of this decade! With the start of the 2020s right around the corner, we find ourselves reflecting on not only our progress...
by Tuesday Wilson | Oct 7, 2019 | Marketing
With more and more individuals joining the beauty bandwagon of rejuvenating their appearance, plastic surgery has become a rapidly growing sector of healthcare. As a lucrative business, aesthetic medicine is quickly becoming a fiercely competitive industry. Seeking...
by Tuesday Wilson | Sep 18, 2019 | Lead Management 101
Lead management software allows companies to merge sales and marketing processes to effectively capture, track, nurture and convert leads into paying customers. Lead management tools also allow companies to gather critical data and generate reports on essential...
