Stay in Front of Prospects with Email Marketing
MyMedLeads’ automated email campaigns take your marketing to the next level while saving your practice time and resources. Email is at the heart of your online marketing strategy. It gives you the ability to send the right content to the right person at the right time.
Send Personalized, Targeted Content to Your Leads
Many practices that utilize email-marketing campaigns send out the occasional e-blast or newsletter to their entire database at once. For most recipients, these emails do not contain information that is relevant to their needs. For instance, the 45-year-old man who indicated he is interested in liposuction probably isn’t interested in your mommy makeover special offer email.
In order to really engage potential patients, emails should be personalized, timely and targeted to their specific needs. MyMedLeads makes this easy by segmenting new leads based on their specified interests and automatically starting a lead nurturing campaign as soon as a new lead comes in. MyMedLeads’ email campaigns work in sync with your website, automatically sending the right content to leads based on their provided information.
Create as Many Email Campaigns as You Need
MyMedLeads gives you the ability to create different email campaigns for as many services or procedures as you like. Targeting prospects with personal and relevant information about their specific interests translates into more opens, more clicks and higher conversion rates.
With procedure-specific, automated email campaigns, you can:
- Set emails to be delivered at pre-scheduled time intervals
- Offer the specific, valuable information each prospect is looking for
- Establish yourself as a knowledgeable resource in your field
- Engender a sense of trust that translates offline when the lead is ready to schedule
- Provide the most relevant offer at the right time to increase likelihood of conversion
If your practice does not have a system in place to nurture leads that do not schedule immediately, then you are missing out on a substantial opportunity to grow your practice over the long term. Statistics show that for every 9 inquiries your practice receives, only 1 schedules a consultation. Automated email marketing ensures your practice stays fresh in the minds of your prospects.